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 Market Racing as a Gambling/ Gaming OpportunityTime to Market Racing Not as a Sport, But a Gaming Opportunity While the past few years we have spent time promoting our horses, the people, the sports part of our industry, it’s time to switch gears. I read a great BLOG this week on how horse racing should be marketed by Dean Towers. He is a forward thinking, realist. Dean’s main point that he is trying to make is that we need to change the way racing is marketed, promoted and branded. Let’s face facts, under the current way of doing things, it has only hurt the game. Now, how about spending time and money doing it a different way. Start promoting racing as a “gaming opportunity”. One where you can win money, have better odds that some form of gaming, and give prime examples. Maybe this past Monday a Superfecta paid $ 35,000 on a .20 cent ticket. How about putting that front and center on your tracks website, radio ads, print ads and give specific examples of what some recent pay-outs were. That might entice people to take a chance on racing. Don’t promote it as entertainment. Let’s be brutally honest again, it’s not the type of entertainment that people are looking for. They are looking to make money if they are visiting casino’s, poker tournaments, etc. Why should racing be any different? If people are marketed that racing is a gambling opportunity rather than a sport, or entertainment, good chance things might improve.
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